rancid fish oil Archives - Omega3 Innovations

5 Mistakes People Make When Taking Liquid Fish Oil

If you are already taking fish oil as liquid and not as pills, give yourself a big pat on the back! You’ve clearly done your research, and pay attention to the details. You realize that omega-3 and fish oils can be manufactured in many different ways and the potency will vary dramatically from one product […]

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Is Rancid Fish Oil Safe to Consume?

Think about fish oil. If your gut reaction is “yuck,” you are in good company. Whether it’s from remembering Grandma’s cod liver oil or taking those horse-pills in the cupboard, most people believe that fish oil ought to taste bad. We put up with the unpleasant fish oil smell and taste because, well, it’s hard […]

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Why the Source of Your Omega-3 Fatty Acids Matters

Today, the omega-3 industry is specializing more than ever. On the supermarket shelf, you don’t just find fish oil any longer, but a broad range of products under that main heading, including cod liver, salmon, and even krill oil. While all of these sources contain EPA and DHA omega-3 fatty acids, the composition and nutritional profiles […]

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Fresh Fish Oil: Why It Matters to Your Health

In 2012, we released our first series of blogs on the rampant rancid fish oil problem within the omega-3 industry. Since then, freshness has thankfully become a recognized topic, cropping up everywhere from the New York Times to the latest GOED summits. Freshness should be a trending consumer conversation. Recent research demonstrates the superiority of […]

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Making Sense of Fish Oil Oxidation Values

A fish oil manufacturer recently visited our office and gave us two samples of a “super fresh, award-winning” fish oil. She wanted to know if we’d be interested in using the oil in our Omega3 Innovations products. Her lab data showed that the oil had been analyzed by a national company and that the oxidation […]

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What Makes Omega Cure Fresher Than Other Fish Oils?

It’s no secret that many omega-3 fish oils on the market are rancid. Several independent studies have found that the majority of surveyed omega-3 products have a peroxide value above 5 mEq/kg — the limit of what’s considered “fresh” — long before the official expiration date. And as numerous scientists have discussed, such high oxidation […]

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Rancid Fish Oil May Hurt More Than Help, Research Shows

The effectiveness of omega-3 supplements has been the subject of controversy for some years now. How good for us are they really? It seems that every other week, there’s a new study showing the benefits of fish oil for brain health, dry eyes, or children with allergy issues. And then, just as soon as we […]

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How the New York Times Is Right and Wrong about Fish Oil Supplements

Finally, the media is making a stink about rancid fish oil. And it’s about time. Yesterday, the New York Times, in collaboration with Frontline, aired a segment addressing the rampant rancidity issues in the fish oil industry. For those in the know, this is not exactly news. After all, it’s been seven years since Norwegian […]

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What Bacon & Rancid Fish Oil Have In Common: Oxidized Fats

In 2015, the World Health Organization issued a warning that eating processed meats like hot dogs and bacon would increase the risk of some cancers and that red meat may similarly be harmful. The story made national headlines despite the fact that the news was hardly a surprise to health-conscientious consumers. The same foods have […]

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Is Fermented Cod Liver Oil a Safe Supplement?

I’ve been a proponent of fermented foods for years. I’ve made my own kombucha tea in the kitchen and served miso soup for breakfast — much to my children’s chagrin. Like many, I got started on the fermented food kick because of my interest in their numerous health benefits. Many believe that the microorganisms which […]

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Safe And Tested

Every batch is carefully purified and analyzed to ensure it outperforms standards for mercury and other contaminants. LEARN MORE

Optimized Absorption

Omega Cure is in the triglyceride form for maximum bioavailability. Plus, because it comes as a liquid, it's better absorbed than traditional capsules. LEARN MORE

Full Spectrum

Omega Cure is rich in not just EPA and DHA omega-3s, but a full spectrum of fatty acids and nutrient cofactors.

Nutritionally speaking, it's like extra virgin olive oil in a world of highly processed omega-3 products. LEARN MORE

Full Dose

Each serving of Omega Cure provides 3000 mg of EPA/DHA – enough to cover most adults’ daily omega-3 needs.

Why does your omega-3 dose matter? LEARN MORE

Pure Taste

Because it’s so fresh, Omega Cure doesn't have a fishy taste or smell. Drink it straight, or add to juice, yogurt or kefir.

Want more omega-3 recipe ideas? We've got you covered! LEARN MORE

Exceptionally Fresh

With fish oil, oxidation levels demonstrate freshness. Omega Cure’s pristine oxidation levels put it in a class by itself.

Why is it important to get a fresh fish oil? And how do we protect Omega Cure's oxidation levels? LEARN MORE