If you are already taking a liquid fish oil product, give yourself a big pat on the back! You’ve clearly done your research, and pay attention to the details. You realize that for an omega-3 oil to be effective, you need a high-quality product that’s fresh, easy-to-swallow, and absorbs efficiently. Over the two decades I’ve
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Think about fish oil. If your gut reaction is “yuck,” you are in good company. Whether it’s from remembering Grandma’s cod liver oil or taking those horse-pills in the cupboard, most people believe that fish oil ought to taste bad. We put up with the unpleasant fish oil smell and taste because, well, it’s hard
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Today, the omega-3 industry is specializing more than ever. On the supermarket shelf, you don’t just find fish oil any longer, but a broad range of products under that main heading, including cod liver, salmon, and even krill oil. While all of these sources contain EPA and DHA omega-3 fatty acids, the composition and nutritional profiles
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In 2012, we released our first series of blogs on the rampant rancid fish oil problem within the omega-3 industry. Since then, freshness has thankfully become a recognized topic, cropping up everywhere from the New York Times to the latest GOED summits. Freshness should be a trending consumer conversation. Recent research demonstrates the superiority of
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A fish oil manufacturer recently visited our office and gave us two samples of a “super fresh, award-winning” fish oil. She wanted to know if we’d be interested in using the oil in our Omega3 Innovations products. Her lab data showed that the oil had been analyzed by a national company and that the oxidation
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It’s no secret that many omega-3 fish oils on the market are rancid. Several independent studies have found that the majority of surveyed omega-3 products have a peroxide value above 5 mEq/kg — the limit of what’s considered “fresh” — long before the official expiration date. And as numerous scientists have discussed, such high oxidation
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The effectiveness of omega-3 supplements has been the subject of controversy for some years now. How good for us are they really? It seems that every other week, there’s a new study showing the benefits of fish oil for brain health, dry eyes, or children with allergy issues. And then, just as soon as we
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Finally, the media is making a stink about rancid fish oil. And it’s about time. Yesterday, the New York Times, in collaboration with Frontline, aired a segment addressing the rampant rancidity issues in the fish oil industry. For those in the know, this is not exactly news. After all, it’s been seven years since Norwegian
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In 2015, the World Health Organization issued a warning that eating processed meats like hot dogs and bacon would increase the risk of some cancers and that red meat may similarly be harmful. The story made national headlines despite the fact that the news was hardly a surprise to health-conscientious consumers. The same foods have
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I’ve been a proponent of fermented foods for years. I’ve made my own kombucha tea in the kitchen and served miso soup for breakfast — much to my children’s chagrin. Like many, I got started on the fermented food kick because of my interest in their numerous health benefits. Many believe that the microorganisms which
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